As a result, you need time and, usually, programming skills to implement event tracking. Lots of analytics platforms can track interactions (called events), but most of them require you to manually set up tracking on each element you want to analyze.

Does the tool track user interactions (events) automatically or does it require you to set up tracking manually? The ability to track specific actions, like button clicks and text inputs, is vital for understanding how users interact with your site.

That’s why you also need qualitative data, preferably gathered via session recordings. This makes it hard to improve their experience and your conversion rates. While useful, quantitative analytics data alone can’t show you why users do what they do.

Does the tool collect quantitative or qualitative data (or both)? Most traditional analytics tools are quantitative, reporting on stats and metrics, like pageviews, sessions, and bounce rate.

Conversely, SaaS apps exist on the provider company’s infrastructure, so you don’t have to install and maintain software or servers. They require a significant time investment and programming skills to set up and maintain.

Is the tool self-hosted or a SaaS app? Self-hosted analytics tools need to be run and maintained on your server infrastructure.

When it comes to choosing the best website analytics tool for your business, there are three crucial questions to consider: A good analytics tool can provide you tons of useful insights about your visitors, like which pages they visit, where they click, the problems they encounter, and much more. Website analytics tools collect data about a site’s visitors and their behavior.

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